When we started Bowline, we noticed a disconnect in how many organisations approached culture and communication. HR teams and consultants typically did culture, while corporate and brand departments and agencies generally did communications.
But, we thought, surely culture and communication can’t be separated.
Communication disconnected from an organisation’s culture is inauthentic, while culture without communication is fragile.
We had a background in both sides of this. So why didn’t we do both and see what impact it has? It turned out that reconnecting culture and communication generated real change.
Today we work with the likes of BNP Paribas, Shell, Maersk, fast-growing SMEs, UK local government, and charities like International Animal Rescue. Our clients are people we love, and the projects we work on are ones that drive positive change.
Our team are a mix of cultural change and communications specialists, talented creatives, coaches and facilitators. We blend behavioural psychology with creativity to change things for the better.
Ultimately, we believe that what’s on the inside deeply affects what’s on the outside. Culture and communication must be aligned. That’s why we believe in the power of value-driven businesses.
Our own values are guides to how we interact and behave, as individuals and as a team.
They are distinctively Bowline.
