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8 personality types: a deeper dive into Insights Discovery

What we do

Which of the 8 personality types are you?

Discover what Insights Discovery is and how it can help you and your colleagues to work more effectively through an understanding of the eight core personality types.


Insights Discovery in a nutshell

Insights Discovery is a psychometric tool based on Jungian psychology, which uses a four-colour model to highlight key personality preferences and associated behaviours.

The tool is hugely popular within businesses and can be used for individual performance development or wider team development. It increases self-awareness, improves communication, decision-making and ultimately performance.

The process starts with an online evaluation which takes about 20 minutes to complete and is comprised of detailed multiple choice questions. Following completion of this, a personal profile is then generated providing in-depth insight into individual strengths and weaknesses, communication style, approach to problems and value added to the team.

Profiles outline your unique “colour mix” of the four colour energies: Cool BlueFiery RedSunshine Yellow and Earth Green – each colour represents certain personality preferences and associated behaviours and we all have a unique mix of these traits or colours. Identifying what this is and getting to grips with the motivations behind our thoughts and actions enables us to work more effectively with others and results of the report are easily memorable thanks to the four-colour model approach.

Insights Discovery colour energies

Solving business challenges

Insights is highly effective in terms of organisational change, for example if your business is facing a team restructure or a change in leadership. Equally, it provides a universal language on which to shape performance management discussions, to better identify company culture and analyse customer service improvements. Personal profiles can be delivered or team Insights workshops can be organised, as per unique business needs. With an Insights report at hand, people are more self-aware and encouraged to talk openly using the universal language of colour preferences to discuss challenges faced, areas for improvement, individual strengths, weaknesses and team dynamics. People come away understanding far better how others tick and how best to communicate with them.


The eight personality types uncovered

The four main colour energies branch out into a mix of eight personality types listed below.

Insights Discovery eight types wheel

Based on Carl Jung’s psychological theory, each type is a mix of: introversion, extraversion, thinking, feeling, sensing or intuition. The eight types are defined in the following manner:

Insight Discovery eight types descriptions

Does this give you an inkling of your personality type?

In addition to discovering which of the eight personality types you are most like, your report identifies exactly where you sit within each of the 72 segments on the wheel. Depending on your colour mix, you can sit in one of three rings on the graph. You’ll see there’s an outer, middle and inner ring in the graph below – Insights terms these wheel positions ‘Focused’, ‘Classic’ and ‘Accommodating’ respectively.

Insight Discovery 72 types wheel

Here’s where it gets a little technical. You can actually sit in more than one ring on the wheel, if your ‘Conscious’ and ‘Unconscious’ personas differ. We’ll look at an example of this in a minute, but first let’s establish what we mean by conscious and unconscious personas.


Conscious persona
The Direct responses to the online evaluator, a combination of you, who you need to be and who you want to be. How you might “ACT”.

Unconscious persona
The Indirect responses to the online evaluator, this suggests your more instinctive behaviour, highlights possible blind spots and how you might “REACT”.

Your Insights discovery practitioner will take you through your report in more detail and explain this face to face, but here’s a example of what your graph might look like if your unconscious and conscious personas differ:

Insights graph conscious and unconscious wheel positions

Insights profiles are great tools to use for increasing our self-awareness. They can be used proactively to identify key areas for development and action, and can be shared with friends and colleagues to gage constructive feedback. If you’d like to find out more about how Insights Discovery can help you, drop us a line today.

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