Mobile lines

Creating an engaging
hybrid event

BNP Paribas Leasing Solutions

Bottom curve
How do you engage, excite and involve people in an annual conference when they’re sitting at home? Elevate production values and invent new ways to participate.
Brand and communication
Event production
Animation and video production
Employee engagement

The challenge

We had been managing BNP Paribas’ annual business conference for a number of years. But in 2021 the challenge was something very different. Everyone was working from home so everything had to be done remotely, with a mix of live and pre-recorded content broadcast to a virtual audience. Our task was to make this exciting and engaging.

Our solution

We pulled out all the stops to make this the virtual conference like a genuine ‘event’ – something you wouldn’t want to miss.

  • Created a distinctive visual identity for event – a way to capture initial attention.
  • Arranged a photoshoot and interviews filmed in BNP Paribas offices.
  • Filmed the majority of the content in a studio to guarantee high production values, with a few speakers dialling in remotely or recording content from home.
  • Broadcast live from the studio on the day.
  • Ran a live interactive Q&A with the remote audience.
  • Produced engaging content, including their very own ‘Sustainability Blockbusters’ gameshow, where the audience could play along at home.

Results

69% of surveyed employees scored the overall experience 7 or more.

Next Project

Realigning a brand to a refreshed company vision

BNP Paribas Leasing Solutions