We created a comprehensive set of brand guidelines, including a refreshed logo, colour palette, font, tone of voice and templates for press, email and social assets.
We recommended new website designs which were aligned to the new brand guidelines.
We introduced IAR to Meridian, who was the perfect corporate partner with aligned values. One of our partnership activation ideas was to launch a Meridian product that gave a donation to IAR.
We also secured a partnership with GoPro, who donated cameras and kit to IAR centres in Costa Rica, Armenia and Borneo to capture incredible footage of the animals they protect.
Updated brand guidelines meant a refreshed and consistent application of their brand, driving increased brand awareness.
IAR is now the charity partner of Meridian Foods with both direct donations from the business and fundraising campaigns with their customers
Using the GoPro cameras, IAR captured footage of a mother bear and her cub being released back into the wild in Armenia. GoPro featured this story on their social channels and on gopro.com.