We created a fresh identity which reflected the ambition to be one team with one plan, to be globally connected and to celebrate the people that were part of the new Corporate Relations function. We called it ‘Connected Corporate Relations’.
We supported them by articulating their vision and a new employee value proposition. That consisted of four key attributes: care, impact, respect and growth.
We supported them with the launch of the new function with a global webcast, onboarding materials for all staff, and new channels, including the launch of an internal social network on Yammer.