We came up with a new proposition, ‘We take care’, and a consistent framework for talking about what made the organisation special. The proposition not only captured the importance 3stepIT place on looking after their people, but also their core task of looking after their clients’ technology in as environmentally friendly a way as possible.
We also emphasised the point that it’s not just about caring, but about taking care – putting your beliefs into action.
All this proved a compelling proposition to talented and idealistic young people.
The EVP’s look and feel was on brand, but it pushed the brand further than it had previously gone. We elevated the brand colours to drive a more vibrant and playful look and feel that spoke volumes about an exciting work culture. The concept depicted real 3steppers stepping inside 3stepIT – a celebration of the real people inside the business.
We also developed:
- A Global EVP toolkit to be used by HR managers in 8 different markets
- A new global careers website
- Key recruitment templates to support the recruitment journey.